Fine Tuning Your Listing
As promised, I will endeavour to include tips and advice on how to enhance your listing!
This month I'm going to cover a few basics starting with the Company Title
Optomising your Company Title for Searching!
Your company title or business name should be kept as simple and accurate as possible, so avoid adding things like qualifications or extraneous information.
EXAMPLE 1 (correct)
Company Name: Fred Bloggs
Company Name: The Voice Group
EXAMPLE 2 (incorrect)
Company Name: Fred Bloggs Bmus
Company Name: The Voice Group
Company Name: Singing Teacher
Company Name: Fred Blogs Singing Teacher
EXAMPLE 3 (may also make your listing harder to find)
Company Name: Bloggs, Fred
Most visitors do not use the alphabetical listings unless they are looking for a teacher whose name or company name are already known to them. As visitors can see that the majority of teachers listings are clearly by first name, this is most likely the first alphabetical reference they will pick. Those using the search facility may also have difficulty finding you when employing the 'title' search for a keyword as anyone searching for 'Fred Bloggs' when your listing title is written as 'Bloggs, Fred' will be unable to find you. This section uses a stricter search criteria than the 'simple' keyword search so unless the visitor uses single keywords 'Bloggs' or the exact combination 'Bloggs, Fred' it is unlikely they will find you easily unless you add the 'name, surname' combination to the description area.
Try to avoid using the following characters: apostrophe ' or ampersand & or pound sign £. These may not display correctly and can prevent your listing description from being viewed correctly. Also note that the inclusion of website url's, email addresses and telephone numbers is NOT allowed in this section. Please enter those into the fields provided instead!
A good way of determining how easily your advert and services can be read is to go to 'Google.com or .co.uk' and enter your name or company name using different formats. Most teachers listed on our directory appear in the top 10 google search results when using their name or company name as keywords in the Google search box and a listing on the Singing Teachers Directory often appears above or just below that of a teachers own dedicated website!
Potential clients are most likely to search for teachers local to their home or workplace so it is important to ensure that your listing has all the right information in the address, county/state and country fields. If you offer tuition at the clients home or in other institutions or locations other than your 'main' contact location, this information should be added to the 'Description' field. The following is a good example listing:
Title: Fred Bloggs
Short Description: Singing Teacher
Description: Singing Teacher Fred Bloggs LTCL, Master of Arts (Music), Certificate
in Teaching (ABRSM), provides instruction in singing and music theory from his
studio's located in Any Town, London and Any Town, Essex. All styles including,
classical, pop, opera, theatre are catered for and I specialise in X style in both
English and French. Group classes are offered at 'Venue Name' and tuition at your home is available within X miles by appointment. Tuition includes aspects of
voice production including use of healthy techniques for 'age range'.
20.00 GBP for 1 hour individual lesson
10.00 GBP for 1/2 hour individual lesson
Reasonable rates for Group lessons available.
Address: The Studio, Any Street
Town: Any Town
Country: United Kingdom
Tel: 000 000 0000
Fax: 000 000 0000
Remember that some fields are optional so it is not necessary to complete them all if you do not wish for this information to be publicly displayed but a contact email address must be provided for visitors to contact you via the 'Send Message' form.
Optomising your Location for Searching!
Getting the location right is essential if you want potential students looking for a local teacher to find you. Two features of the directory that use the location fields are the Search and the automatic 'Map' link. Both of these features work better when information is available and entered correctly so avoid adding extraneous information.
Address Line 1: This is an 'OPTIONAL' field. Enter your company/studio house name/number or address here. i.e., 3 Star House
(Do NOT enter a HOME address unless you work from home and are comfortable with allowing the address to be publicly available)
Address Line 2: This is an 'OPTIONAL' field. If you have a long address, enter the second part of it
here. i.e., SuperStar Road
Location: This is a 'REQUIRED' field.
Use the drop down box to select the 'COUNTRY' and 'COUNTY/REGION or STATE' in which your service is available.
(Enter a letter or keyword into 'Search Locations' box for help in finding locations).
City: This is an 'OPTIONAL' field but strongly advised to enter town/city.
The town/city should be entered to help visitors using our search form to find your listing when searching for teachers in their area. i.e., Maidstone. London based Teachers are advised to also include the area of London in which they operate i.e., Shoreditch
Zip: This is an 'OPTIONAL' field. Enter your Postcode or Zip Code.
This is also used to display a link to an online map service to enable visitors to find directions or view the map location. The link to Google maps is displayed within your listing.
INCORRECT LOCATION LISTING EXAMPLE:
Address Line 1: Birmingham and surrounding areas
Address Line 2: http://www.websiteurl.com
City/Town: Birmingham/London, Oxford and Manchester
Country: United Kingdom
Zip/Post Code: NW1, OX3
CORRECT LOCATION LISTING EXAMPLE:
Address Line 1: The Studio
Address Line 2: Any Street
City/Town: Any Town
County/Region/State: Any County/State
Country: Country Name
Zip/Post Code: NW1
Entering too much or incorrect information into these fields may cause either the search or the automatic mapping to fail. Both require details to follow a format so entering more than one city/town name into the field will cause your listing NOT to display in the search results or return so far down the listings that visitors will be unable to find you. The same applies
to the zip/post code field.
If you provide teaching services in several locations, we advise you to enter your head office or main location of operation into the location fields, then use the 'full description' field to include other areas in which you provide teaching services. The search system will then find your listing when the visitor uses the town/city as a keyword.
The Google Map system is somewhat buggy - apparently they still have issues with UK locations which is beyond our control, so do experiment with your location information.
Neither email addresses or website links (urls) are allowed in ANY other field than the ones indicated.
Remember that some fields are optional so it is not necessary to complete them all, especially if you work from home and do not wish this information to be publicly displayed, however, a contact email address MUST be provided or visitors will be unable to contact you via the 'Send Message' form.
Optomising your listing Description
A Short Description is the first thing other than your listing title that a visitor sees when they browse the listings. The amount of text you can enter is limited to 25 or 50 characters depending on your membership level, so it is essential that the content is concise and relevent.
Qualified teacher in Essex
Musical Theatre Academy
AOTOS, Equity, CRB Checked.
The long description area can contain up to 2000 characters (depending on level of membership) and the counter under the main text area displays how many characters are remaining. It is important to check this also when copying/pasting text from other programs as excess characters will be deleted before displaying in the directory.
The main text area can contain information about your teaching services, workshops, jobs available or products as well as your area of operation, style of music taught, stutent preference type, accreditation and fees. It should be descriptive enough to give our visitors an insight into what you offer without being too wordy or repetative so that they lose interest. Repeating keywords like your business name in every paragraph is NOT encouraged and is considered as 'spamming' to the search engines so think carefully before you write.
Please note that use of the following characters is prohibited as they cause issues with the script code and may cause your listing to fail to display correctly:
' & "
£,$, or any other currency sign which must be entered as text i.e. £ = GBP, $ = USD etc.,
Qualified BMus Hons voice teacher offers tuition to beginners and professional singers of any age and ability.
All musical styles covered including Pop, Rock, Blues, Opera, Musical Theatre with private lessons available at my studio in London. Group classes, workshops and master classes are offered to local community groups and schools depending on your facilities and requirements.
Lessons cover breathing, technique, repertoire, vocal health, performance and are tailored to suit your voice, musical style and level of experience.
Fees: 25.00 GBP per half hour or £45.00 an hour
Hope this helps!